When it comes to food, we always want to have a daily dose of best nutrition, even if it is not a homecooked meal. Today’s discussion focuses on Subway’s success in establishing its brand in the global market and how it managed to expand the network through franchising with international franchisees on board.
For sandwich lovers, Subway® is not just a typical sandwich shop. It is the best go-to place whenever you like to eat fresh sandwiches. The Subway® brand has been in the business for almost 55 years and has earned a worldwide reputation for offering a nutritious alternative to traditional fast food. It is a confident leader in nutrition from the beginning.
In this episode, Subway’s Territory Manager here in the Philippines, Ms. Jean Gagarino shared the reasons why franchisees should not be afraid of franchising an international brand. She also shared insights about the challenges in managing a global franchise, its advantages, and unique selling points (USP).
Moreover, she added the business' best practices and how it manages to continue operations despite the COVID-19 pandemic. If you are looking for an international brand to franchise or seeking an inspiration to venture into franchising, listen to it!
List of questions and topics:
Subway has been in the industry for years already. Can you share a brief history of the business so those who are unfamiliar with the brand can have an idea?
As an international brand, how helpful is franchising in expanding the business?
What are the challenges in managing international franchisees?
Can you share with us the advantage of franchising an international brand?
In one way or another, some franchisees may have doubts when it comes to franchising an overseas brand. What can you advise them?
In the Philippines, most Subway branches are located in Manila. How likely is it to have franchisees in Visayas or Mindanao?
What is Subway's unique selling point (USP)?
For our interested franchisees, can you share the easy steps on how to franchise Subway?
The COVID-19 pandemic is a serious threat right now. How is Subway overcoming its effect on operations?
What are Subway's best practices when it comes to franchising?
What is Subway’s goal/plan in the Philippines? How many Subways do you plan to open?
Subway prides itself on offering healthy snack options for everyone. What is the inspiration behind this idea?
How's the competition in the same industry as Subway?
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