About Magnolia Chicken Station Franchise

San Miguel Foods, Inc. (SMFI) is a subsidiary of San Miguel Pure Foods Company, Inc. (SMPFC), the food division of San Miguel Corporation, one of the Philippines’ largest business conglomerates. It is engaged in the agro-industrial sector, specifically in commercial feeds, poultry, pork and beef, with leading market shares in each of these industry segments.

With a business model built on sustainable partnerships through outsourcing and franchising, the company has built, through the years, an extensive network of third party-owned and operated facilities that include feed mills, farms, hatcheries, processing plants, warehouses, and distribution facilities, and a nationwide infrastructure of branded retail outlets selling pork, beef, and chicken.

To maximize synergies and boost each business’ leadership position, Monterey Foods Corporation, which housed the company’s meats business, was merged into SMFI in 2010 to form what is now called the Poultry & Meats Business. With the merger, the Poultry and Meats Business has consolidated and strengthened its core of technical resources, built a more cost-efficient organizational structure and further expanded its production and retail operations for its food products. SMFI’s main brands – MAGNOLIA FRESH CHICKEN and MONTEREY for pork and beef, remain the country’s leading products in the fresh meats’ category.

The SMFI Poultry Business, which uses the brand MAGNOLIA FRESH CHICKEN, had its beginnings in 1953 when the first B-Meg feedmill in Balintawak began converting by-products of beer production from the Polo brewery into animal's feeds. In 1972, the company's integrated poultry operations started with its first breeder farm in Cavite. The first chicken processing plant which produced the trademark Magnolia Fresh Chicken was set up in Muntinlupa in 1973. These initial forays were followed in the 1970's and 80's by two more feedmills , 3 more breeder farms, hatcheries and another processing plant. In 1991, San Miguel Feeds and Livestock Division spun off from SMC and became San Miguel Foods, Inc., managing both the feeds and livestock businesses.

San Miguel's acquisition of Pure Foods in 2001 brought together two food industry leaders, ushering in a new era of growth and market leadership for the integrated businesses. For poultry, the integration brought together the strengths of two major brands-Magnolia Fresh Chicken and Purefoods Supermanok. Today, the SMFI Poultry Business is the country's leading producer and marketer of branded poultry products. Other than the domestic market which it dominates, it is also engaged in export of value-added chicken products to Japan.

Magnolia Chicken Station Franchise Products or Services

Cage-Free Brown Eggs

  • Magnolia Cage-Free Brown Eggs
  • Magnolia Egg-A-Day

Chicken 3-Way

  • Magnolia Chicken 3-Way Tomato
  • Magnolia Chicken 3-Way Gata
  • Magnolia Chicken 3-Way Ginger

Whole Chicken

  • Magnolia Free Range Chicken
  • Magnolia Fresh Chicken

Chicken Cuts

  • Drumstick
  • Thigh
  • Wings
  • Breast Fillet
  • Neck
  • Liver
  • Whole Leg
  • Quarter Cut
  • Gizzard
  • Adobo Cut
  • Breast
  • Buffalo Wings
  • Giniling
  • Deboned Chicken
  • Fried Chicken Cut
  • Chicken Lollipop
  • Menudo Cut
  • Recado Cut
  • Soup Pack
  • Thigh Fillet
  • Tinola Cut


  • Mediterranean
  • Pepper Steak
  • Vanilla Chicken Fingers
  • Chicken Teriyaki
  • Chicken Inasal
  • Chicken Siomai
  • Oriental Wings
  • Chicken Lumpiang Shanghai Dressed
  • Chicken BBQ
  • Chicken Burger
  • Cheesy Chicken Fingers
  • Chicken Longanisa
  • Chicken Lumpiang Shanghai Naked
  • Chicken Tapa
  • Chicken Tocino
  • Korean Chicken BBQ
  • Spicy Wings

Magnolia Chicken Station Franchise Inclusions or Package


Magnolia Chicken Station Franchise Application Process


Magnolia Chicken Station Franchise Contact Details

Phone/Mobile Number: 702-5386

Emaill Address: [email protected]

Website: www.magnoliachicken.com

Magnolia Chicken Station Franchise Business Address

JMT Corporate Condominium,
ADB Avenue, Pasig City 1605




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