About HBC Franchise

Founded in 1993 by the husband and wife team of Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza, hbc started with only six (6) inherited stores from Dr. Hortaleza’s parents. 

The young couple was in the infancy stages of their manufacturing firm when they’ve decided to add one more store for a total of 7 start-up stores and gave it a new modern name hbc or Hortaleza Beauty Center. Selling initially nail care products like cuticle remover and nail polish to freelance manicuristas, it became famous for selling salon accessories and tools on top of its reliable sharpening service.

In 2002, new images stores were launched while aggressive expansion in the country was undertaken. This was also the year when hbc launched its own brands, called Beauty Exclusives, a collective name for its private labels starting at 4 brands and 100 SKUs. The then Hortaleza Beauty Centre is now known as hbc, Inc., a multi-billion company ranking among the top 700 corporations in the Philippines, believes that its success secret lies in the sincere vision of giving everyone the right to be beautiful.

Adding to its over 200 stores nationwide, hbc has acquired SaveMore Drug in 2011, to address the healthcare needs of its customers. The then SaveMore Drug is now known as ShopMore, a tradename for all of our community-based grocery stores, which carries a wide assortment of personal care products, and a bigger convenience section.

Our Vision

We shall be the leading innovative world-class retailer of health, beauty, personal and home care products and services with the best value, giving every customer the right to be beautiful.

Our Mission

With the guidance of God Almighty we commit ourselves to consistently exceed customer expectations by:

  • Providing new and exciting products exclusive to our channels
  • Offering the widest selection of high quality health, beauty, personal and home care products
  •  Creating an employee mindset that the customer is our hero and reason for being

HBC Franchise Products or Services

Color Cosmetics

  •  For Face
  •  For Cheeks
  •  For Eyes
  •  For Lips
  •  For Nails

Accessories

  • Bath & Body
  •  Body Soaps
  •  Body Washes & Scrubs
  •  Body Lotions
  •  Foot Treatments
  •  Scents & Fragrances
  •  Personal Care

Skin Care

  •  Facial Washes & Scrubs
  •  Toners & Cleansers
  •  Creams & Moisturizers
  •  Corrective / Solutions

Hair

  •  Shampoo & Conditioners
  •  Colorants
  •  Styling Products
  •  Treatments

Health & Wellness

  •  Supplements

Salon Tools

  •  Implements

Home Care

  •  Laundry Tools
  •  Kitchen Cleansers

Brands

  •  San San Cosmetics
  •  Haircraft
  •  Skin M.D.
  •  Crayons Cosmetics
  •  Body Recipe
  •  hbc Essentials
  •  TruCleen
  •  allBeauti
  •  White-10
  •  Bottle
  •  Annyeonghaseyo
  •  EZ Color
  •  Nailove
  •  Beautiderm
  •  Hairlove
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HBC Franchise Inclusions or Package

What We Offer

hbc gives you the opportunity to run your own business with its unique franchise features. As they say, your passion for realizing your dreams of becoming an entrepreneur will surely help you ace your way with getting a franchise store with us. Reap the rewards and keep customers coming back as this is what HBC has to offer:

  • Payback period of 2 – 3 years with internal rate return of 17% to 19%
  • Term for 5 years (renewable)
  • Turn Key Franchise Package
  • Strong Corporate Governance with a dedicated Management Team
  • Reputation of being an industry leader with an efficient Supply Chain Management
  • Strong Financial Capability
  • Latest Technology user of Microsoft Enterprise Resource Planning System
  • Continuous Comprehensive Training

A pride truly shining for a Filipino company with a very humble beginning. This is our commitment. This is our promise. At hbc, life is beautiful!

hbc Kiosk
An hbc Kiosk is ideal for entrepreneurs who would like to have an initial experience at running their own business. This is hbc’s special package for Overseas Filipino Workers (OFWs) who would also like to have a stable source of income while working abroad. The kiosk is recommended for business space with 4sqm-6sqm in size and carries major hbc products only.

Franchise Package

  • Franchise fee: Php 200,000.00 (Training, start up assistance, and documentation)
  • Kiosk: Php 150,000.00
  • Initial stocks and supplies: Php 100,000.00 (Estimated cost)
  • Point of Sales (POS): Php 150,000.00
  • Total Investment: Php 600,000.00

San San Kiosk
The everyday make-up for the Filipina women is now available for franchise. The  cosmetic line that is enriched with Vitamins A, C, E, and antioxidants for healthy and nourished skin. The San San Franchise concept boasts of its categories with the Classic, Age Defense, and High Definition for face, eyes, and lips. The kiosk is recommended for business space with 4sqm in size and carries San San products only.

  • Franchise Package
  • Franchise fee: Php 200,000.00 (Training, start up assistance, and documentation)
  • Kiosk: Php 200,000.00
  • Initial stocks: Php 50,000.00
  • Point of Sales (POS): Php 150,000.00
  • Total Investment: Php 600,000.00

hbc Full Store
Franchise Package
An hbc Full Store is ideal for business space with a minimum of 60sqm in size. An hbc Full Store showcases the full range of hbc Beauty Exclusive products.

  • Breakdown of Investment
  • Franchise Fee: Php 500,000.00 (Training, start-up assistance, and documentation)
  • Construction: Php 1,800,000.00
  • Initial stocks and supplies: Php 700,000.00 (Estimated cost)
  • Total Investment: Php 3,000,000.00

HBC Franchise Application Process

Apply now in 2 easy steps:
1. Prepare the following requirements for franchise application:

  • Letter of Intent
  • Vicinity map of proposed site (if any)
  • Detailed resume or bio-data including business and professional background, affiliations, etc.
  • ID photo (2 pcs. passport size)
  • Proof of ownership: properties under your name including but not limited to:
  1. Land titles, condo units, houses, cars
  2. Other existing businesses (SEC Certificate, DTI Certificate, Business Permits, lease agreements)
  • Proof of Income
  • Bank Certificate or Statement
  • Latest Credit Card Statement
  • Income Tax Return
  • Other possible sources of funding for the franchise business
  • Passport in lieu of NBI Clearance
  • Proof of billing address - any billing from credit card or utilities; residence certificate
  • ID and calling cards

2. Send your application via:

EMAIL to [email protected] or SNAIL MAIL to
hbc Franchise Department
3rd Floor Splash Research Institute Building,
17 F. Lazaro Street, F. Lazaro, Canumay West,
Valenzuela City 1443 Philippines

WHAT'S NEXT?

Our representative will call you upon receipt of the application. Please be informed that submission of an application form does not oblige you or hbc in any way. It is just the first step in the application process.

Details of investment cost, return of investments and other franchising details will be discussed with you during the business orientation process. Should you wish to reserve a slot for a one-on-one business meeting, please feel free to email us at [email protected] or contact us at 292-2478 local 2294 for further discussion of our franchise package.

HBC Franchise Contact Details

Phone/Mobile Number: 02292-2478

Emaill Address: [email protected]

Website: www.hbc.com.ph

HBC Franchise Business Address

hbc Franchise Department
3rd Floor Splash Research Institute Building,
17 F. Lazaro Street, F. Lazaro, Canumay West,
Valenzuela City 1443 Philippines

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Reference

www.pfa.org.ph
www.hbc.com.ph
www.facebook.com/myHBCph

Disclaimer

This post is not yet verified by the owner.
Information and images are from the sources mentioned above.